Guides on reviews and online reputation
Practical advice for replying to your business's reviews, getting more of them and understanding what your customers think.
- Guide
How to respond to your business's Google reviews
A practical guide to replying to your business's Google reviews: what to say, how quickly to reply, mistakes to avoid and examples of replies to positive and negative reviews.
Read guide - Guide
How to respond to a negative Google review
How to reply to a negative Google review without making things worse: the steps, what to avoid, when not to reply in the heat of the moment and examples by type of complaint.
Read guide - Guide
Online reputation: what it is and how to improve it in a local business
What a local business's online reputation is, where it is formed (reviews on Google, Tripadvisor, Booking…) and how to improve it step by step with simple habits.
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How to get more Google reviews
Simple, permitted ways to get more Google reviews: when to ask, the direct link to the review form, the QR code and what you should not do.
Read guide - For restaurants
Review management for restaurants and bars
How to manage a restaurant's reviews on Google, Tripadvisor and TheFork without taking time away from service: replying, spotting what is criticised and getting more reviews.
Read guide - For clinics
Review management for clinics and practices
How to reply to the reviews of a clinic, practice or health centre on Google and Doctoralia without revealing patient details or treatments.
Read guide - Guide
Review response examples for every situation
Example replies to reviews on Google and other platforms for every situation: praise, complaints about the wait or the price, reviews with no text, misunderstandings and angry customers.
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What to do about a fake Google review
What to do if you receive a fake Google review: how to recognise it, how to report it from your Business Profile, what to reply in the meantime and what not to do.
Read guide - For hotels
Review management for hotels and accommodation
How to manage the reviews of a hotel, apartment or guest house on Google, Booking and Airbnb: what to reply, how to organise them and how to spot what to improve.
Read guide - For salons
Review management for hair and beauty salons
How to ask for, reply to and make the most of Google reviews in a hair salon, barber shop or beauty salon, with example replies.
Read guide - Guide
How to ask for Google reviews on WhatsApp
How to ask your customers for a Google review on WhatsApp without being a nuisance: when to send it, the direct link to the review form and example messages ready to copy.
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How to respond to Tripadvisor reviews
How to reply to the Tripadvisor reviews of your restaurant or accommodation: where to reply, what to bear in mind and example replies to positive and negative reviews.
Read guide - For garages
Review management for garages and car repair shops
How to get and reply to Google reviews in a garage: what customers value, how to reply to complaints about price or timing, and example replies.
Read guide - For gyms
Review management for gyms and sports centres
How to manage the Google reviews of a gym, box or yoga and pilates studio: what members comment on, how to reply and when to ask for the review.
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